Most salons we talk to have a booking-app page and an Instagram account and call that a website. It works, up to a point: existing clients book, friends find you. What it does not do is bring in people who have never heard of you — and that is the job a website has. Here is what a salon site needs, in the order it matters.
1. A treatment menu with prices, on the page
Not a PDF, not “prices on request”, not a screenshot of the price list. Each category — facials, nails, waxing, laser, massage — on its own page or clearly sectioned, with the price and the time. Clients want to know before they ring, and Google ranks pages, not PDFs. A salon with a page for “laser hair removal” can be found for it; a salon with a menu PDF cannot.
2. A book button everywhere
You do not have to leave Fresha, Treatwell, Phorest, Timely or Booksy. The website links or embeds whichever you use, with a book button in the header and on every treatment. The website is where a new client finds and trusts you; the app is where they book. The mistake is having only the app, because the app lists you next to every competitor in town.
3. Your own photographs
Stock photos of a model with cucumber slices tell a visitor nothing. Your room, your team, your work. A two-hour shoot with a decent phone and a plan is enough; we can brief it. Before-and-after galleries are powerful for aesthetics and skin work, but only with written client consent, and built so you can add them yourself.
4. Reviews and Instagram, live
Your Google reviews and your Instagram feed, pulled onto the site automatically, so social proof is always current without you maintaining two things. Asking for a Google review after every appointment — a text with the direct link — is the single most effective marketing a salon can do, and it costs nothing.
5. Gift vouchers you can sell at 10pm
A small WooCommerce shop for vouchers, and for retail products if you stock them, with Apple Pay and PayPal. December and the weeks before Mother’s Day can pay for the website on their own.
6. Found for your town
A completed Google Business Profile with photographs and replies, consistent details everywhere, and pages that target the searches you actually want — “beauty salon Kettering”, “nails Corby”, “massage Wellingborough”. Local search is where salons win or lose new clients; it is not optional.
7. Fast on a phone
Salon sites are image-heavy and often slow. Your clients book from a phone, late in the evening. A site that takes five seconds to appear loses them before the first photo loads.
8. Yours, and looked after
Own the domain and the site. Have someone updating, backing up and securing it, and able to change a price for you by email. Our care plans start at £25 a month.
What it costs
A salon site with a treatment menu, booking and local SEO is usually our Business tier at £1,200; add a shop for vouchers and products and it is the Premium tier at £2,000. Fixed in writing, three stages, you own it. Have a look at the salon and clinic sites we have built, or send us your current page for a free review.
Not sure where your website stands? Send us the address and you will have a plain-English review within two working days — speed, search visibility, trust and whether it makes enquiring easy. No sales pitch.
