Starlite Limos website and SEO case study

Work recorded in the project history

• Completed a UX/CRO/SEO/WordPress modernisation review covering homepage quality, missing `/our-fleet/` hub, meta-description gaps, trust-signal usage, mobile journey length and fleet presentation.
• Replaced the first-pass homepage with a more polished, premium layout, then refined it repeatedly after feedback so the copy felt more concrete and less AI-generated.
• Converted the homepage to mostly Gutenberg-editable blocks so future edits could be made in WordPress rather than locked inside opaque custom HTML.
• Published and modernised the fleet hub plus active fleet vehicle pages, adding premium hero sections, real vehicle galleries, key feature cards, Trustpilot/social proof, quote CTAs and mobile Call/Quote sticky CTAs.
• Fixed live UX issues found during QA, including header spacing, Rolls-Royce fleet URLs redirecting incorrectly, related-card contrast on dark sections and awkward public-facing copy on fleet pages.

Project approach

The work started by looking at the business goal behind the website. A useful website needs to do more than exist online; it has to explain the offer, make the business easier to trust and guide visitors towards the next step.

For this project, the focus was on practical improvements that support enquiries and search visibility. That means clearer page structure, better service context, stronger proof and internal links that help visitors move from interest to action.

CSM’s role was to look at the website as a business asset rather than a design exercise. That includes how customers compare options, what proof they need before enquiring and how the site can keep improving after launch.

Outcome and SEO value

The work created clearer routes for visitors moving from vehicle interest to quote enquiry, while giving search engines stronger page-level signals around fleet, occasion and hire intent.

For CSM, case studies like this are important because they turn real work into visible evidence. They show the kind of problems CSM solves and give potential customers clearer evidence of the website design, SEO, ecommerce, local SEO, hosting and maintenance work available.

Each case study should also act as a bridge: linking from project proof into relevant commercial service pages and from those service pages back into examples of work.

This is especially useful for local SEO and service SEO because proof pages add experience signals that a generic landing page cannot provide on its own. A service page can explain what CSM offers; a case study shows that the work has been applied to a real business.