SEO case study
A&M Planters ecommerce SEO case study
A growing ecommerce store needed clearer product discovery, stronger category structure and better content support around important product searches.
Client and sector
A&M Planters operates in Ecommerce and handmade products. This case study shows the kind of practical website, SEO, content and support work CSM Web Design delivers for businesses that need more than a brochure site.
The aim is to connect real project proof with the services and location pages that matter for search visibility and lead generation.
Work delivered
Shop and category structure review
This helped make the website clearer, more trustworthy and easier for customers to use.
SEO support for product and category pages
This helped make the website clearer, more trustworthy and easier for customers to use.
Internal-link improvements
This helped make the website clearer, more trustworthy and easier for customers to use.
Content planning around buyer intent
This helped make the website clearer, more trustworthy and easier for customers to use.
Ongoing ecommerce support
This helped make the website clearer, more trustworthy and easier for customers to use.
Work recorded in the project history
- Restructured the WooCommerce shop categories into a cleaner 12-category layout, created missing Home And Living and Garden Decoration categories, and reassigned 192 products so no products remained in hidden or old categories.
- Added or replaced category imagery across major product ranges including Ribbed Decking, Smooth Decking, Block Style, Economy Decking, Charnwood, Hexagonal, Planters With Seating, Bespoke Orders and other visible categories.
- Improved accepted homepage sections in a targeted way rather than forcing a full redesign, including a stronger quality/trust section and a cleaner editor-friendly intro/payment section using Gutenberg blocks.
- Added category SEO descriptions and internal links to 11 WooCommerce categories so category pages had more useful search and buyer context.
- Fixed product/shop spacing issues caused by empty Astra title/banner areas, reducing unnecessary gaps on product and WooCommerce archive pages.
Project approach
The work started by looking at the business goal behind the website. A useful website needs to do more than exist online; it has to explain the offer, make the business easier to trust and guide visitors towards the next step.
For this project, the focus was on practical improvements that support enquiries and search visibility. That means clearer page structure, better service context, stronger proof and internal links that help visitors move from interest to action.
CSM’s role was to look at the website as a business asset rather than a design exercise. That includes how customers compare options, what proof they need before enquiring and how the site can keep improving after launch.
Outcome and SEO value
The work supports better product discovery and a clearer buying journey for customers comparing handmade planters, trellis planters and bespoke garden products.
For CSM, case studies like this are important because they turn real work into visible evidence. They show the kind of problems CSM solves and give potential customers clearer evidence of the website design, SEO, ecommerce, local SEO, hosting and maintenance work available.
Each case study should also act as a bridge: linking from project proof into relevant commercial service pages and from those service pages back into examples of work.
This is especially useful for local SEO and service SEO because proof pages add experience signals that a generic landing page cannot provide on its own. A service page can explain what CSM offers; a case study shows that the work has been applied to a real business.
Want a website that generates more enquiries?
Start with a practical review of the current website, search structure, proof, content and conversion journey.